![]() As discussed above, GIFs catch the eye as repeating animated images. If you want people to pause at your post while they endlessly scroll, then you need to set yourself apart from the rest of their feed.Ī simple way to do this is with GIFs. However, with so many individuals and businesses alike on social media, it can be difficult to stand out. As such, if you want to reach new customers, you need to have a social media presence. ![]() Nearly half of the world’s population uses some form of social media. Now, let’s go over in more detail the ways that you can use GIFs for two popular types of online marketing: social media and email. You can use GIFs in almost any marketing situation to attract customers and more effectively convey information. Other companies use GIFs to show interactive graphs demonstrating the effectiveness or their product or service, give quick presentations about company changes, and show clients how to use their product or service. For example, global corporations Starbucks and McDonald’s use GIFs to show off new menu items. Unsurprisingly, many successful companies use brand GIFs to promote their logo or products. This is clearly important for brand marketing, wherein the best way to attract customers is to catch their attention and keep it. Someone who views a GIF is more likely to remember the visuals or information it conveys for a longer period of time. The repetitive nature of a GIF is also more likely to stick in the mind’s eye. As such, a moving image is more likely to garner attention than a static one. GIFs also catch the eye faster than images or text. And because a GIF repeats over and over, it quickly reinforces information through repetition. With a GIF, you can convey information much faster than with text instructions. So, not only is a GIF more appealing than a box of text, it is also easier for the brain to process quickly. According to research conducted by the University of Minnesota, the human brain processes images about 60,000 times faster than words. They provide a way of processing information that is both visually appealing and easy for viewers. GIFs provide an excellent way to attract new clients and retain returning customers.
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